BY NATHAN HURST ON WIRED The significance of design in business is ballooning. Over recent years, the field has become a darling of large corporations, even those who traditionally don’t have design Continue reading
Reblogged from El valor del diseño: El valor percibido del diseño en España está asociado casi exclusivamente al aspecto exterior de las cosas: moderno, mac, colores, formas, retoque de Continue reading
Patrick Whitney on Reframing Design Thinking — and Beyond By Reena Jana - April 11, 2013 Patrick Whitney is dean of Chicago’s Institute of Design at the Illinois Institute of Technology a graduate school Continue reading
The power of a successful collaboration. . . . This post inspired by Brian Gillespie post titled, Should Designers Fear Design-Thinking MBA’s? In my opinion, business people fear design thinkers and viceversa. It is Continue reading
John Maeda is a leader who imagines how design can simplify technology and help leaders respond to new challenges in the era of social media. His work as a graphic Continue reading
Did you know that Macroempathy doesn’t exist in the dictionary?. Here is my definition! Does Macroeconomy need Macroempathy and viceversa? Macroempathy: (from the Greek prefix makro- meaning “large” and empathy). Macroempathy is Continue reading
Experiencing and Embedding Design Thinking in Organizations When did Marketing become something else? The American Marketing Association AMA, gives us a hint with its new 2007 definition of Marketing: Quite revealing because Continue reading
Hartmut Esslinger – Advice For Designers frog’s founder shares five key lessons from his legendary career.
This is my own definition of Design Thinking: Design Thinking is a creative process of thinking backwards from people, that leads to design a service, a product or Continue reading
By Colin Raney, IDEO Business Design
